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Marketing Produce to Millennials

April 15, 2015

Knowing the purchasing habits of those born between 1979 and 2000 can help you decide which fruit and vegetables to stock for this segment of the market.

Millennials are into Flavors. Millennials are the consumers that are driving up demand for variety in peppers, tomatoes, apples, and other foods. Millennials also appreciate diverse foods and often seek out restaurants that are likely to pair unusual combinations of fruits and vegetables for a culinary experience.

Millennials are eating more whole foods than processed foods. Therefore, carrying a variety of fresh fruits and vegetables that are high quality will appeal to this market segment. Likewise, they are seeking locally grown produce for their dining experiences, whether in a restaurant or at home

Over 80% of Millennials are not content just eating fresh produce; they desire to know more about how it is grown and where. They don’t mind spending more on premium ingredients, like heirloom tomatoes and unusual varieties of fruit.

Restaurant Owners should keep in mind Millennials view meals as entertainment and self-expression; if dining in, they tend to shop in groups and make preparation part of the experience of eating.

As the purchasing power of Millennials increase, retailers, restaurants and grocers will help their profit margins by knowing what this segment of the market is looking for when it comes to buying fruits and vegetables.

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